ZERO HEAT Love that effortless, air-dried look, but not the frizzy unruliness that comes with those blow-dry-free days? NEW Joico Zero Heat is the no-heat,...
BLONDE LIFE BRIGHTENING CONDITIONER Forget those overly heavy treatments designed for “bleach blondes.” Our deeply nourishing Brightening Conditioner instantly revives blonde hair without weighing things...
JOIFULL VOLUMIZING CONDITIONER Everything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body without...
JOICO JoiGel Medium 250ml Here’s Why You’ll Love It There’s a whole lot more to JoiGel Medium than just manageable hold. Consider it your do-everything...
JOIWHIP DESIGN FOAM Every artist needs their favorite tool… and that might very well be this oh-so-concentrated mousse, which is known to build extraordinary volume...
JOIGEL FIRM STYLING GEL We understand: Your hair is tough, tenacious, thick, even coarse at times; it needs a Styling Gel that will fearlessly stand...
DEFY DAMAGE PROTECTIVE CONDITIONER FOR BOND STRENGTHENING & COLOR LONGEVITY Replenish moisture and build resilience every day without weighing hair down. Here’s Why You’ll Love...
BLONDE LIFE BRIGHTENING SHAMPOO Our extraordinary Brightening Shampoo, free-from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse,...
K-PAK INTENSE HYDRATOR There’s dry hair… and there’s hair that’s so parched, so thirsty, so starved for moisture that only a serious drink could bring...
Don’t let your fresh blowout or pristine flat-iron style go unprotected against rainy, humid weather. This light-hold humidity-buster works tirelessly, depositing an invisible, 24-hour shine-shield...
Here’s Why You’ll Love It Uniquely hydrating ingredients deliver a satiny sheen with carved-out separation…and not a hint of parched, crunchy strands. Quick-drying, natural satin...
Here’s Why You’ll Love It The shine-boosting properties of this lustrous Blonde Life formula work a double shift—sealing in moisture, leaving frizz behind. Makes blonde...
K-PAK REVITALUXE BIO-ADVANCED RESTORATIVE TREATMENT This transformative treatment instantly goes to work repairing damage from heat styling, chemical services, and environmental exposure; then readies and...
K-PAK DEEP PENETRATING RECONSTRUCTOR Our award-winning, Deep-Penetrating Reconstructor—known as The 5-Minute Miracle—has a cult following that’s truly unparalleled. A powerful combination of amino acids and...
HAIR SHAKE LIQUID-TO-POWDER TEXTURIZING FINISHER With the simple shake of a bottle, this radically different liquid-to-powder texturizer delivers a micro-fine mist to create drama-filled, voluminous...
POWER SPRAY FAST-DRY FINISHING SPRAY Imagine a hairspray that gives you ultra-firm hold… the finest aerosol mist, increases shine by 170%… saves your style from...
LUSTER LOCK TREATMENT K-PAK COLOR THERAPY INSTANT SHINE & REPAIR TREATMENT Pick this lock and we’ll steal your heart! This instant shine and repair miracle...
BLONDE LIFE VIOLET SHAMPOO You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable...
BLONDE LIFE VIOLET CONDITIONER Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair everything...
BLONDE LIFE BRIGHTENING MASQUE This magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those trace minerals that lead to dullness and...
BLONDE LIFE BRIGHTENING CONDITIONER Forget those overly heavy treatments designed for “bleach blondes.” Our deeply nourishing Brightening Conditioner instantly revives blonde hair without weighing things...
LUSTER LOCK SPRAY K-PAK COLOR THERAPY MULTI-PERFECTOR DAILY SHINE & PROTECT SPRAY Experience this daily, powerful leave-in perfecting spray that does it all! Luster Lock...
The Holiday season just got better! Joico's Hydrasplash Gift Set has arrived - for a limited time only! Instantly replenish necessary moisture without heavy residue...
Joico's Colorful Anti-Fade Shampoo protects hair color for long-lasting vibrancy and tonal integrity - the kind of color care that delivers smooth, shiny, vibrant results...
Joico's Colorful Anti-Fade Conditioner protects hair color for long-lasting vibrancy and tonal integrity - the kind of color care that delivers smooth, shiny, vibrant results...
K-PAK COLOR THERAPY CONDITIONER You can choose a shampoo that avoids stripping hair of beautiful, new color… but you’ll double your efforts if you reach...