NEW PRODUCTS

BLONDE IN 60 SECONDS. BLONDA™ Toning Purple Shampoo is designed to get blonde tones and highlights lighter and brighter in just one minute. This ultra-violet...

no rinse creamy conditioning foam for blonde or grey hair Keep your blonde locks healthy and vibrant with milk shake Silver Shine Whipped Cream. Frequent washing...

Keep your blonde locks healthy and vibrant with milk_shake silver shine shampoo. Frequent washing and environmental pollution can highlight unwanted yellow tones, taking away hair’s natural...

milk_shake silver shine light shampoo combines the benefits of purple pigment, organic berry extracts, milk proteins and Integrity 41® to maintain blond, grey or white hair color.  ...

BLONDE LIFE BRIGHTENING MASQUE This magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those trace minerals that lead to dullness and...

Here’s Why You’ll Love It The shine-boosting properties of this lustrous Blonde Life formula work a double shift—sealing in moisture, leaving frizz behind. Makes blonde...

COOL, CALM, AND CONDITIONED. BLONDA™ Daily Purple Conditioner is formulated to moisturize and maintain blonde hair every day – on both tone AND no-tone days....

BLONDE IN 60 SECONDS. BLONDA™ Toning Purple Shampoo is designed to get blonde tones and highlights lighter and brighter in just one minute. This ultra-violet...

BLONDA™ Oil BLONDA™ Oil is specially formulated just for blondes. This deeply hydrating oil shines, seals, and protects hair from frizz, heat & UV damage....

DON’T LOSE YOUR COOL. BLONDA™ Daily Shampoo is specially formulated to protect and keep blonde tones bright on no-tone days. This rich and creamy daily...