ZERO HEAT Love that effortless, air-dried look, but not the frizzy unruliness that comes with those blow-dry-free days? NEW Joico Zero Heat is the no-heat,...
WEEKEND HAIR DRY SHAMPOO Take a welcome break from time-consuming wet-washes and blowouts without sacrificing an ounce of style. Joico Weekend Hair Dry Shampoo not...
ZERO HEAT Love that effortless, air-dried look, but not the frizzy unruliness that comes with those blow-dry-free days? NEW Joico Zero Heat is the no-heat,...
MOISTURE RECOVERY TREATMENT BALM Five minutes. That’s all it takes for this super-hydrating rescue worker to come to the aid of your coif. We’re not...
MOISTURE RECOVERY SHAMPOO When your hair is thirsty and parched, it will literally lap up the hydration that our Moisture Recovery Shampoo pours into each...
MOISTURE RECOVERY CONDITIONER It only takes a minute for our intensely-hydrating Moisture Recovery Conditioner to come to the rescue and inject a whole lot of...
MOISTURE RECOVERY SHAMPOO When your hair is thirsty and parched, it will literally lap up the hydration that our Moisture Recovery Shampoo pours into each...
MOISTURE RECOVERY CONDITIONER It only takes a minute for our intensely-hydrating Moisture Recovery Conditioner to come to the rescue and inject a whole lot of...
LUSTER LOCK SPRAY K-PAK COLOR THERAPY MULTI-PERFECTOR DAILY SHINE & PROTECT SPRAY Experience this daily, powerful leave-in perfecting spray that does it all! Luster Lock...
K-PAK INTENSE HYDRATOR There’s dry hair… and there’s hair that’s so parched, so thirsty, so starved for moisture that only a serious drink could bring...
K-PAK CLARIFYING SHAMPOO When your hair needs a deep cleanse without compromising health or lustrous shine, K-PAK Clarifying Shampoo works its magic! This extraordinary formula...
JOIFULL VOLUMIZING SHAMPOO We’re setting the scene for plush, long-lasting fullness with this richly lathering cleanser that gently whisks away oil and dirt known to...
JOIFULL VOLUMIZING SHAMPOO We’re setting the scene for plush, long-lasting fullness with this richly lathering cleanser that gently whisks away oil and dirt known to...
JOIFULL VOLUMIZING CONDITIONER Everything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body without...
JOIFULL VOLUMIZING CONDITIONER Everything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body without...
HYDRASPLASH HYDRATING SHAMPOO FOR FINE/MEDIUM, DRY HAIR Even fine-to-medium hair gets thirsty…and deserves a tall drink of water that doesn’t make it fall flat. The...
HYDRASPLASH HYDRATING SHAMPOO FOR FINE/MEDIUM, DRY HAIR Even fine-to-medium hair gets thirsty…and deserves a tall drink of water that doesn’t make it fall flat. The...
HYDRASPLASH GELÉE MASQUE FOR FINE/MEDIUM, DRY HAIR A unique gelée treatment, powerful enough to create a wave of healthy hydration without overpowering delicate strands. Hydrating...
HYDRASPLASH HYDRATING CONDITIONER FOR FINE/MEDIUM, DRY HAIR Forget about those dense, overly-creamy moisturizing formulas that leave dry, fine hair flat and lifeless. HydraSplash Hydrating Conditioner...
HYDRASPLASH HYDRATING CONDITIONER FOR FINE/MEDIUM, DRY HAIR Forget about those dense, overly-creamy moisturizing formulas that leave dry, fine hair flat and lifeless. HydraSplash Hydrating Conditioner...
DEFY DAMAGE PROTECTIVE CONDITIONER FOR BOND STRENGTHENING & COLOR LONGEVITY Replenish moisture and build resilience every day without weighing hair down. Here’s Why You’ll Love...
BLONDE LIFE BRIGHTENING MASQUE This magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those trace minerals that lead to dullness and...
Here’s Why You’ll Love It The shine-boosting properties of this lustrous Blonde Life formula work a double shift—sealing in moisture, leaving frizz behind. Makes blonde...